Gravity Water Privacy Policy

Effective Date: April 15, 2025

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1. Information We Collect

We collect both Personally Identifiable Information (“Personal Data”) and Non-Personal Information (“Non-Personal Data”) from individuals who interact with our organization and services.

1.1. Personal Data

Personal Data may include, but is not limited to:

• Full name

• Physical address

• Email address

• Phone number

• Payment details (e.g., credit card number, expiration date, billing address)

• Taxpayer identification number

• Banking information (in cases of donations via check or wire transfer)

This information is voluntarily provided by you when you:

• Complete online forms

• Sign up for newsletters or events

• Donate to a campaign

• Register as a volunteer

• Use our “text-to-give” services

• Participate in surveys or community activities

• Communicate with us via email or other contact methods

We do not store credit card data on our servers.

1.2. Non-Personal Data

Non-Personal Data collected may include:

• IP address

• Browser type and device characteristics

• Internet Service Provider (ISP) domain

• Approximate geolocation

• Website usage data (e.g., pages visited, time spent on site)

This data is collected passively through standard tracking technologies and may also be supplemented with data from third parties. It is used in aggregated, anonymized form for analytics, fraud prevention, and service improvement.

2. Use of Personal Data

Gravity Water uses your Personal Data for the following purposes:

2.1. Transactional and Functional Uses

• To fulfill the purpose for which the data was provided (e.g., respond to inquiries, process donations, register event participants).

• To manage and administer services or programs you have requested.

• To send transaction-related communications.

2.2. Organizational and Operational Uses

• To improve our website, programs, and internal operations.

• To prevent fraudulent or unlawful activities and ensure compliance with our policies.

2.3. Marketing Communications

• To inform you about upcoming events, fundraising campaigns, volunteer opportunities, or other initiatives we believe may be of interest.

• To distribute promotional materials.

Fundraisers associated with our platform may use our communication system to reach you regarding their respective campaigns or initiatives.

You may opt out of promotional communications at any time. Please note that administrative communications (e.g., service notices) are required for participation in certain programs and cannot be unsubscribed from without deactivating your account.

3. Disclosure of Personal Data

We do not sell your Personal Data to third parties. However, we may share your information in the following circumstances:

3.1. Service Providers and Agents

We may share Personal Data with third-party service providers who perform services on our behalf, such as payment processing, data management, and email delivery. These providers are contractually bound to safeguard your information.

3.2. Affiliates and Subsidiaries

We may share your information with our affiliated entities for purposes aligned with this Policy.

3.3. Legal Obligations and Protection of Rights

We may disclose Personal Data to comply with legal obligations, court orders, or regulatory requirements, or when such disclosure is necessary to:

• Investigate or prevent unlawful activities

• Protect the safety of users or the public

• Enforce our policies and agreements

3.4. Business Transfers

In the event of a merger, acquisition, reorganization, or asset transfer, your Personal Data may be part of the transferred assets. The successor entity will honor the commitments outlined in this Privacy Policy.

4. Data Retention and Access

We retain Personal and Non-Personal Data in accordance with applicable laws and only for as long as necessary to fulfill the purposes for which it was collected.

You may request to access, update, or correct your Personal Data by contacting us at:
📧 privacy@gravitywater.org

We will respond within 30 days, subject to certain limitations such as excessive requests or data that is impractical to modify.

5. Deletion Requests

You have the right to request the deletion of your Personal Data. Requests should be submitted to:
📧 privacy@gravitywater.org with the subject line: “Deletion of Data.”

We will comply unless retaining the data is necessary for:

• Detecting and preventing fraud or security incidents

• Compliance with legal obligations

• Exercising legal rights (yours or others’)

• Internal uses aligned with your expectations

• Archival, research, or statistical purposes

6. California Privacy Rights

6.1. "Shine the Light" Law (CA Civil Code § 1798.83)

California residents may request, once per year, information regarding disclosure of their Personal Data to third parties for direct marketing purposes. Requests must be submitted to:
📧 privacy@gravitywater.org

6.2. Removal of Minor’s Information

If you are a California resident under 18 years of age and have provided information through a form or donation, you may request removal by contacting:
📧 privacy@gravitywater.org

Please note that complete removal is not always guaranteed due to potential reposting or legal obligations.

7. Data Security

Gravity Water employs appropriate physical, electronic, and administrative safeguards to protect your Personal Data, including:

• Data encryption

• Secure Socket Layer (SSL) for payment information

• Restricted data access to authorized personnel

Despite these efforts, no method of electronic transmission or storage is entirely secure. If you believe your data has been compromised, please contact us immediately at:
📧 privacy@gravitywater.org

8. Updates to This Privacy Policy

We reserve the right to revise this Privacy Policy at any time. Updates will be posted on our website with the revised effective date. We encourage you to review this Policy periodically to stay informed of changes.

Continued use of our Services after such updates constitutes your agreement to the revised terms.

9. Contact Us

Gravity Water
PO Box 3884
Santa Cruz, CA 95063
📧 privacy@gravitywater.org

Compliance Officer:
Daniel Wright
Executive Director & President